{"title":"Primo Estate","description":"\u003cp\u003ePrimo Estate, located in McLaren Vale, began its journey in 1953 when Primo Grilli, an 18-year-old from Italy's Le Marche region, arrived in South Australia. After meeting his future wife, Santina, in Adelaide, they settled in Virginia, dreaming of planting a vineyard. This dream was realized in 1973, followed by the construction of a winery in 1979, with Primo entrusting winemaking to his eldest son, Joe, a Roseworthy graduate.\u003c\/p\u003e\n\u003cp\u003eJoe introduced innovative techniques, such as Double Pruning for Cabernet and experimenting with Italian varieties, establishing Primo Estate’s unique identity that blends modern Australian practices with traditional Italian heritage. He later planted vineyards in McLaren Vale and opened a stunning cellar door in 2006, reflecting the multicultural influences of their wines and olive oils.\u003c\/p\u003e\n\u003cp\u003eIn a full-circle moment, Joe also crafts wines in Italy, including The Tuscan and The Venetian. Today, the next generation is taking the helm, with Daniel recently excelling in the same winemaking course as Joe, while Matteo trains as General Manager and Elena engages with customers at the Cellar Door. As Joe reflects, while it wasn’t their intention to involve their children in the business, their upbringing in 'la dolce vita' naturally drew them in, leading to exciting new releases and a bright future for Primo Estate.\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"primoestateprosecco","title":"Primo Estate Prosecco NV","description":"\u003cp\u003eJoe Grill (Winemaker) fell in love with Prosecco during a trip to its beautiful homeland in Valdobbiadine, Italy, back in 1987.\u003c\/p\u003e\n\u003cp\u003eHe had family living in the renowned Prosecco village of Conegliano. They introduced him to the wine, and he has been entranced ever since.\u003c\/p\u003e\n\u003cp\u003eThe Primo Estate Prosecco embodies the beauty and complexity of this beloved Italian wine. It's born from his personal connection to the region.\u003c\/p\u003e\n\u003cp\u003eWith crisp notes of green apple, citrus, and pear, it's the perfect sparkling wine for any occasion.\u003c\/p\u003e\n\u003cp\u003eAlc\/Vol: 11.0%\u003c\/p\u003e","brand":"Primo Estate","offers":[{"title":"Default Title","offer_id":41567119540433,"sku":"9320159001002","price":26.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/6662\/4209\/products\/regions_primoestate_proseccoNV.png?v=1690107841"},{"product_id":"primo-estate-il-briccone-shiraz-sangiovese-2023","title":"Primo Estate IL Briccone Shiraz Sangiovese 2023","description":"\u003cp\u003eThe 2023 Il Briccone Shiraz Sangiovese from Primo Estate is a bold yet elegant expression of McLaren Vale fruit. It opens with vibrant red berry aromas and alluring spice, leading into a full-bodied palate layered with plush plum, black pepper, and a juicy burst of cherry from the Sangiovese. The finish is savoury and refined, with a lingering spiciness that adds structure and charm.\u003c\/p\u003e\n\u003cp\u003eSourced from Primo Estate’s valley floor vineyards in McLaren Vale, the fruit benefits from cooling sea breezes and warm days, enhancing both flavour and spice. The cooler, wetter 2023 season delayed harvest and reduced yields, but the extended ripening delivered exceptional fruit quality. Traditional open-topped fermentation — a hallmark of Primo Estate’s red winemaking — allowed for gentle extraction and expressive character. Matured for 12 months in seasoned oak, this wine is crafted by winemakers Joe Grilli and Tom Garrett and will reward careful cellaring for 5 to 7 years. A natural pairing with rich pasta ragù.\u003c\/p\u003e","brand":"Primo Estate","offers":[{"title":"Default Title","offer_id":42689496875217,"sku":"9320159000470","price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/6662\/4209\/files\/regions_primoestate_ilbricconeNV.png?v=1754641332"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/6662\/4209\/collections\/primoestate.jpg?v=1721003317","url":"https:\/\/regionscellars.com.au\/collections\/primo-estate-1\/riverland.oembed","provider":"Regions Cellars","version":"1.0","type":"link"}