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Grounded Cru

Passionate about all things wine, Geoff ‘Joffa’ Thompson took the plunge in his late 20’s to change career and follow his dream of becoming a winemaker. Having completed winemaking studies and patiently working his way to Senior Winemaker at a large company, Joffa and his family took the leap in 2013 to launch their own wine business. Their goal was always to create their own brand. After a full distillation and brand build process, Grounded Cru was born.

Joffa says the name represents a number of different meanings. to be grounded and down to earth, as well as a reflection of the importance of terroir. ‘Cru’ is a French word meaning ‘growth’. It is also used with terms ‘Grand’ and ‘Premier’ to classify the superior quality of a vineyard. Joffa also likes to think of ‘Cru’ with regards to joining the crew or being part of a group of like-minded people.

While being based in McLaren Vale, the Cru source fruit from the Adelaide Hills and Langhorne Creek, Believing that it is important to source fruit from the vineyards that express the varieties as best they can, Including fresh whites such as Sauvignon Blanc and pinot Gris to reds including Pinot Noir and Shiraz,


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